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They’reworth1,000swhenusedproperlyandeffectively
Greatforpageconstraints
Theyshowspatialrelationships
Theybreakupmonotonoustext
Theyconveyinformationquickly
Someevaluatorsfocusprimarilyongraphics
Architectures(1-3)
Technicaldiagrams,networktopologies,etc.
ProcessesandMethodologies(4-9)
Managementprocedures,testingprocesses,KPMGmethodologies,etc.
Relationships(10-11)
Organizationalcharts,reportingstructures
StatisticsandRelatedInformation(12-19)
Revenuefigures
Staffbreakdownbyskillarea/degree
Message/Purpose
Architecture/Processes/Relationships
Flow/StartingPoint
Placement/Size(Mockup)
DraftGraphicalElements
ActionCaption
Review-Istheoriginalmessageclear?
Refine(oftengothroughseveraliterations)
Reviewagain
Effectiveforconveyingamessageandreinforcingatheme
Shouldbeinformativeandpositive
Shouldtellthereaderwhattoconcludefromthegraphic,andnotservesolelyasatitle
BadExample:“ProjectSchedule.”
GoodExample:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”
Toomuchtext(1,4)
Toomuchwhitespace(14,17,19)
Noclearmessage(1,3,4)
Noclearentrypoint(1,3,4,9)
Excessiveuseof“red”-soundsanalarm
Poorbalance/symmetry(19)
Poorshading/contrast(2,9,17)
Noconsistency(4,10)
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