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ReusableMaterial--textorgraphicsfrompreviousproposalsthataddresssimilarrequirements
Don’tthrowboilerplatetogetherandcallitasection
Clients/evaluatorsknowwhenthey’rereadinggenerictext,andresentit!
Thoroughlyreviewandmodifyanytextorgraphicsyoureuse
TailorthematerialtotheclientandtheRFP
Commonlyreusedmaterial-qualifications,clientprofiles,resumes,statistics,capabilities,graphics
Alwaysdangeroustoreusetechnicalsolutions/approaches
Beginsentenceswiththeclient’sconcern
Showunderstandingandempathyofthatconcern
-provethatyouknowtheclient(names,sites,systems)
Respondtothatconcern
Bedirect,confidentandassertive,butnotarrogant
Guardagainsttoomanyparagraphsbeginning:“KPMGunderstands...”or“KPMGrecognizes...”
Substantiateclaimswithstatisticsandexamples
Superlativesaregenerallybad(can’tbesubstantiated)
Mixtheuseof“we”and“KPMG”throughout
ProperExample:
“Overthepastseveralyears,theUniversityofMassachusetts,Amhersthasinitiatedabroadreviewofitsadministrativesystems,resultingintheselectionofthePeopleSoftStudentAdministrationSystem.
“BasedonyourRFP,werecognizethatUMassdesiresspecificassistancerelatedtothebusinessprocessredesignofyourstudentservices,andfit-gapanalysesfortheseimprovedprocesses.”
ImproperExample:
Use“active”voice-theactorcomesbeforetheverb
Avoid“passive”voice-noactor,vague,unresponsive
Correct:“KPMGwilldevelopthesystem.”
Incorrect:“Thesystemwillbedeveloped.”
Followthe“truetense”rule,whetherpast,present,orfuture
Correct:
“Thecurrentsysteminterfaceswith...”“Thefuturesystemwillincreaseaccess…”
Incorrect:“Thefuturesysteminterfaceswith…”
Breakuplengthynarrative
Changeasentencethatlistsmanyitemstoabulletlist
Avoidswitchingtense,voice,ortonewithinthelist
Useparallelingtostarteachbullet(thesamekindof-verb,noun,adjective,etc.)
Capitalizethefirstofeachbulletinthelist
Introducebulletlistwithacolon,thenseparateeachbulletwitheitherasemi-colonornothing
Exampleofaconsistentbulletlist:
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