Advertising 2.0
- 名称：Advertising 2.0
- 类型：广告策划
- 授权方式：免费版
- 更新时间：07-16 17:04:50
- 下载要求：无需注册
- 下载次数：256次
- 语言简体中文
- 大小：2.46 MB
- 推荐度：3 星级
《Advertising 2.0》简介
标签：广告策划书,广告策划方案,广告策划公司,
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Advertising 2.0免费下载,http://www.qidian55.com
Contents
Introduction3
Chapter1:AContextforChange4
TheInternetistakingoff.Again.4
MobileTechnologies5
Chapter2:MediaDemocratizationanditsEffectonMassMedia6
Whataretheconsequences7
Howeffectivearemassmediawhenweallhaveamediumofourown?7
TheroleofRSSinthefutureofmassmedia9
Chapter3:ofMouth2.010
Thecocktailpartygoesdigital10
Thevalueofbrands11
Advertisinglosinganally12
Chapter4:ANewLanguage13
Contextualadvertising14
Chapter5:OpportunitiesforAdvertisingandMarketing16
Monitoringtheblogosphere16
Participatingintheblogosphere16
Creatingcompany-sidemicromedia17
Consultingonmicromediaandadvertising17
Helpclientsofferopt-inadvertisingthroughRSS17
Bepreparedforextremelytargetedads18
Opportunitiesforagencyintranetsandwebsites18
Notes20
Abouttheauthor21
CreativeCommonslicense21
，大小：2.46 MB
tag: 广告策划，广告策划书,广告策划方案,广告策划公司，市场营销 - 广告策划
