“The sense of smell is probably the most basic and primitive of all human senses,” explains researcher Jim O’Rordan. “ There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain.” It is certainly true that most people find certain smells incredibly strong, stringing memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We’ve made great progress but the technology of odour production is still in its infancy,” says O’Riordan, “Who knows where it will take us.”
31. Artificial smells have NOT been used in
A cafes
B banks
C travel agencies
D supermarkets
32. Researchers believe that introducing the “smell of money” into banks will encourage people
A to spend money
B to feel confident about banks
C to earn more money
D to withdraw money from banks
33. The difficulty of producing the “smell of money” lies in that
A people’s attitudes toward money are different
B it’s hard to identify and analyze it
C no technology can do it
D experts have no motive
34. The word “harness” in the last paragraph is closest in meaning to
A see
B study
C control
D understand
35. Researchers think
A artificial smells help to improve people’s memory
B the technology to produce artificial smells is in the early stage
C artificial smells are harmful
D the production of artificial smells is profitably
第二篇 Spoilt for Choice（A级）
Choice, we are given to1 believe, is a right. In daily life, people have come to expect endless situations about which they are required to make decisions one way or another. In the main2, these are just irksome moments at work which demand some extra energy or brainpower, or during lunch breaks like choosing which type of coffee to order or indeed which coffee shop to go to. But sometimes selecting one option as opposed to another can have serious or lifelong repercussions. More complex decision-making is then either avoided, postponed, or put into the hands of the army of professionals, Iifestyle coaches, lawyers, advisors, and the like. waiting to lighten the emotional burden for a fee2. But for a good many4 people in the world, in rich and poor countries, choice is a luxury, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, created by companies and advertisers wanting to sell their wares5.
The main impact of endless choice in people's lives is anxiety. Buying something as basic as a coffee pot is not exactly simple. Easy access to a wide range of consumer goods induces a sense of powerlessness, even paralysis, in many people, ending in the shopper giving up and walking away6, or just buying an unsuitable item that is not really wanted in order to solve the problem and reduce the unease. Recent surveys in the
It is not just their availability that is the problem, but the speed with which new versions of products come on the market. Advances in design and production mean that new items are almost ready by the time that goods hit the shelves7. Products also need to have a short lifespan so that the public can be persuaded to replace them within a short time. The classic example is computers which are almost obsolete once they are bought. At first, there were only one or two available from a limited number of manufacturers, but now there are many companies all with not only their own products but different versions of the same machine. This makes selection a problem. Gone are the days when one could just walk with ease. into a shop and buy one thing8; no choice, no anxiety.
The plethora of choice is not limited to consumer items. With the greater mobility of people around the world, people have more choice about where they want to live and work — a fairly recent phenomenon. In the past, nations migrated across huge swathes of the earth in search of food, adventure, and more hospitable environments. Whole nations crossed continents and changed the face of history, So the mobility of people is nothing new. The creation of nation states and borders9 effectively slowed this process down.
36. Sometimes people ask professionals to help them make decisions because
A the decisions may have serious impact on their lives
B only professionals have the right to do that
，2011职称英语综合类A卷真题